In 1973, Bert and Joyce Stafford launched Star Shopper, planting the seeds of what would become one of Northwest Arkansas’ most enduring and adaptable publications. From the very beginning, Star Shopper was more than just a printed guide—it was a trusted resource connecting people to valuable information, businesses, and opportunities across the region.
From Print to Digital Influence
By the early 2000s, the publishing world began to change, and Star Shopper changed with it. What started as a printed product evolved into a hub for content creation, with our websites becoming a go-to destination for connecting people with the information, products, and services they needed. While the mediums have changed, the mission has stayed the same: help our community connect with people, businesses, and opportunities that make Northwest Arkansas thrive.
Influencing Without the Label
Today, the term influencer might bring to mind social media personalities and viral trends. Star Shopper NWA doesn’t fit the typical image—but make no mistake, Bert and Joyce Stafford, along with the world they created, have influenced countless decisions over the years. From helping people choose their next car, to guiding them toward trusted businesses, to being a source of “where, who, and how” in the region—our influence runs deep.
We transitioned away from print years ago, but our role as a trusted online source for data and connections has only grown. In today’s language, publishers are content creators, influencers, and even grandfluencers—and the Staffords’ vision continues to influence others in positive, lasting ways.
Still Connecting, Still Creating
More than fifty years later, Star Shopper NWA remains true to its mission: connecting our community with people, businesses, and opportunities. We invite you to explore our site, discover valuable resources, and be part of the network Bert and Joyce envisioned in 1973—one that continues to shape Northwest Arkansas every day.
Visit us today at StarShopperNWA.com and see why our legacy continues to inspire and connect.
