The 2021 Arkansas Governor’s Conference on Tourism and Hospitality kicks off this week, March 2-3, 2021, and is free for all attendees. Tourism is BIG business in the Natural State, to the tune of about $10 billion in 2019, but the industry took a hard hit in 2020 due to COVID-19. Building on last year’s theme, “Tourism takes grit,” this year they are expanding with a new tagline for this year’s virtual conference, “GRIT: Generating Recovery in Tourism.” 

The virtual event is brought to you by Arkansas Tourism and the Arkansas Hospitality Association. This annual conference is packed with the information you need to help make your destination stand out, including educational sessions, marketing strategies, current travel trends and more! The theme this year is GRIT: Generating Recovery In Tourism.

So if you are in the tourism industry, or just want to learn more about its impact on the state, you can register online HERE.